JACKIE COZZA

JACkie: THE CREATIVE MARKETER

I’ve always had an instinct for stepping inside a story – understanding how it should feel from the inside out. That ability, first shaped on the ice as I taught myself to skate by studying movement and emotion frame by frame, is the same lens I bring to every campaign, photoshoot, and brand experience I build.

As a creative marketing leader with 15+ years of experience, I blend imaginative direction with operational clarity to turn ideas into fully realized, audience-ready experiences. My approach is equal parts cinematic thinking and strategic discipline: I visualize the world we’re creating (“these mixers should look like bumper cars after the ride”) while simultaneously mapping the systems, workflows, and cross-functional alignment that support the campaign from concept through execution.

CAREER HIGHLIGHTS

▪️ Built and revitalized brand identities through authentic storytelling, niche clarity, and scalable content ecosystems.
▪️ Led creative direction for high-volume campaigns across fashion, beauty, lifestyle, and wellness – ensuring cohesion, emotional resonance, and measurable business impact.
▪️ Directed on-set creative environments that energize teams, inspire better performance, and elevate the final outcome through purposeful, story-driven art direction.
▪️ Developed streamlined operational structures that improve speed, consistency, and team alignment without sacrificing creativity.
▪️ Delivered high-performing omnichannel creative recognized by senior leadership and key brand partners across fashion, home, and beauty – driving engagement, ROI, and partner investment (Spanx, Nike, more).
▪️ Active member of the Disney Alumni Association; former DCP cast member (Main Street Operations, PAC).

TESTIMONIALS FROM LEADERSHIP…

’Jaclyn simultaneously trained in the process of digital assets while being the point person in training of print assets for multiple team members, resulting in a more agile and productive team overall. She then pushed herself for and executed a cohesive and elevated looking holiday campaign which was recognized by senior leadership’
-Chris, Group Creative Manager, Macy’s

’I have worked with Jaclyn in many areas over the last 7 years. Not only is she supremely organized, she always shows up to shoot with a clear direction and plan of action. She also makes it her priority to stay on top of trends, whether it’s red carpet fashion or color forecasting. Jaclyn’s high energy and positive attitude are an invaluable asset on-set and make her a natural leader. I’m always happy when I know I’ll be collaborating with her on a project!’
-RC, Senior Styling Manager, Macy’s

JACkie: THE ICE SKATING COACH

Growing up, some of my happiest moments were spent on a frozen pond near my home – teaching myself to skate by studying recorded competitions, slowing them down frame by frame, and trying to feel what the skaters felt. Long before I knew the word for it, I was practicing deep observation, immersion, and the kind of patient, detail-oriented work that would later become core to my creative process.

When I started college, I took a receptionist/cashier job at a nearby rink – the quintessential student job that instantly felt like home. I practiced during every spare moment between classes and shifts, continuing the self-driven training that had carried me from childhood.

My coaching career began unexpectedly: a children’s birthday party needed a skating coach at the last minute, and I was the only person in the building with the experience to help. What started as a small moment quickly grew into something much larger. I joined the coaching staff and eventually supported skaters through the nationally recognized Learn to Skate USA program – teaching beginners and competitive skaters alike.

I coached everything from foundational skills to choreography, body mechanics, stretching, and performance confidence. And along the way, I learned just as much as I taught. Coaching strengthened the qualities that define my leadership today: clear communication, adaptability, patience, encouragement, and the ability to break down complex movement (or ideas) into something intuitive and achievable.

Coaching wasn’t a detour from my creative path – it was an unexpected training ground. It taught me how to guide people, build trust, and create experiences that help others feel capable, confident, and connected. Skills I still use every day in my creative marketing work.

JACkie: THE ANYWHERE FIT COACH

As the Anywhere Fit Coach, I help women in perimenopause burn fat, fix fatigue, and feel like themselves again – without extremes, confusion, or restrictive programs. My background as a former figure skating pro naturally shaped the way I approach women’s health: with precision, form, structure, and a focus on sustainable strength from the inside out.

I lead the strategy and execution of our health-focused programs, blending creative direction with science-backed coaching. From content strategy to day-to-day operations across social, email, and funnel platforms, I make sure our message stays clear, consistent, and genuinely useful for the women we serve.

Beyond the creative, I map out launches, coordinate schedules, and build the systems that keep our programs running smoothly – applying the same operational discipline I use in my brand marketing work. I’m equal parts coach, creative lead, and operator, which allows me to deliver programs that resonate and get results.

Anywhere Fit is a brand I’ve built through a combination of coaching expertise and creative marketing leadership. I developed a curriculum to support our protocols with education, accountability, and achievable habits – helping women navigate hormonal changes with confidence, clarity, and zero judgment.

WHAT I DO
▪️ 1:1 coaching through custom fitness & nutrition protocols
▪️ Weekly data-driven check-ins
▪️ Education through the Metabolic Mastery Academy
▪️ Support for staying consistent while traveling for work or pleasure

It’s coaching with structure. Wellness with strategy. Encouragement with real outcomes.
And like everything I do – it’s built to help women feel strong, energized, and capable of so much more than they realized.

CLIENT ACHIEVEMENTS & TESTIMONIALS…